AWNY Lists Who’s Been Naughty and Nice

NEW YORK Miller Lite’s “Catfight,” one of the most talked about commercials of the year, has an added distinction: the TV Grand Ugly Award from the Advertising Women of New York.

The presentation ceremony of the AWNY’s sixth annual The Good, the Bad and the Ugly Awards, which took place on Monday, points out both positive and negative portrayals of women in advertising. “Catfight,” by Ogilvy & Mather in New York, shows barely dressed women wrestling with each other.

The print Grand Ugly Award went to a German Media Market ad showing a woman with three breasts.

Beer ads scored high on the Ugly list. Coors Light won for “Twins,” a paean to identical sisters from Foote, Cone & Belding in Chicago, and Bud Light was singled out for “Worst Nightmare,” a Downtown Partners DDB, Toronto, effort that shows a woman with a giant behind.

At the other end of the spectrum, an ad for the Girl Scouts by The Kaplan Thaler Group in New York won the TV Grand Good. The ad shows a daughter knowing more about why the sky is blue than her father. The print Grand Good award was given to Eileen Fischer for its Glover Group-created campaign with the tagline, “Women change the world everyday.”

Reebok, AXA Financial, Oxygen, GMC, Mass Mutual and Curves also garnered Good Awards. Gucci, Tosca Extra Virgin Olive Oil, Sirius Satellite Radio, Uniden and Michael Kors received Bad Awards.