Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sometimes in life you just have to accept a situation and see it through, but European train and coach app Trainline argues that this is not the case when travelling.
Issuing its “Choose to Have a Choice” campaign, the 30-second spot introduces Emma who is enduring an embarrassing family portrait session involving pink T shirts with cute dogs on them.
The growly voiceover explains that she doesn’t feel like she belongs with her family—and that she likes “rainy days, bald cats and Icelandic death metal.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in