Away Rolls Out Soft-Side Luggage in a Quest to Gain More Market Share

The 'Expandables' line features 4 styles

people rolling two soft-side Away bags and a smaller bag on top
The new line retails from $275-$345. Away

Six months after raising $100 million, landing unicorn status (valued at $1.4 billion), the digitally native brand Away is looking to dominate the soft-side luggage market in the same way it became a household name in hard luggage.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.