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A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers.
But there’s no denying the allure of true name recognition.
So the chain has enlisted Ryan Reynolds as the spokesman for its new campaign, which aims to ring in National Root Beer Float Day and raise money for the Disabled American Veterans.
“This is our signature promotion—we think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet,” Liz Bazner, senior director of marketing, said in a statement.
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