A&W Finds New Hype Man in Ryan Reynolds—No, Not That One

The work, from longtime agency Cornett, pokes fun at the Hollywood celebrity

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers.

But there’s no denying the allure of true name recognition.

So the chain has enlisted Ryan Reynolds as the spokesman for its new campaign, which aims to ring in National Root Beer Float Day and raise money for the Disabled American Veterans.

“This is our signature promotion—we think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet,” Liz Bazner, senior director of marketing, said in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in