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Wieden + Kennedy, New York, has been selected to handle advertising for BeComing, a new retail line from Avon that debuted in August.
The agency prevailed over crosstown shops Fallon and Shephardson Stern + Kaminsky, to nab the $6-10 million account, sources said. The decision follows presentations last month to Stuart Sklar, the brand’s marketing executive, and Steven Bock, president of the retail division.
Sklar
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