Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage

The Jacket-On provides sneaky storage

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Excess baggage fees can be the difference between a cheap flight and one that is cost-prohibitive. In hopes of avoiding paying excessive fees at the gate, more than a few bargain flyers have found themselves in the position of piling on every shirt they had in their suitcase to keep traveling costs down.

To that end, creative agency Hoy Bue, led by designer Tony Waissmann, teamed up with Argentina’s first low-cost airline Flybondi to create Jacket-On, a carry-on bag disguised as a jacket.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in