Avocados From Mexico Will Return to the Super Bowl After This Year's Surprise Hit

Brand scored big with 'First Draft Ever' campaign

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Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad from its "First Draft Ever" campaign.

Once again, GSD&M will craft the creative, while Havas Media handles the buying chores. The ad will run during the first commercial break of the Feb. 7, 2016 telecast on CBS and is part of a new marketing push, "Always There," touting the year-round availability of Mexican-grown avocados.

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