Brand Marketing Avocados From Mexico Teases Its First Super Bowl Spot Taking you back to the Stone Age and the first football draftBy Katie Richards|January 29, 2015 Share By Katie Richards|January 29, 2015 Share "What did the world's first football draft look like?" you may ask yourself (or perhaps not). But if you were ever curious, Avocados From Mexico has the answers you seek. The produce brand will run its first Super Bowl spot at the end of the first quarter. The full ad will be kept secret until game day, but the brand just released a 30-second teaser for the "First Draft Ever" campaign. The spot stars NFL legends Jerry Rice and Doug Flutie sitting behind a desk, presumably preparing to anchor the first draft. All seems normal as the two make small talk before the cameras roll—they discuss the steep price of babysitters, who seem to be more interested in money and cable TV than in watching children. Kids these days! Then, things take a turn for the weird. See that rhinoceros there? He might be eligible for the draft. With this spot, Avocados From Mexico will become the first fresh produce brand to run an ad during the Big Game. The commercial is also part of a larger campaign from the brand to promote guacamole consumption (nachos, anyone?) and, of course, avocados. CREDITS Title: "First Draft Ever" Client: Avocados From Mexico Agency: GSD&M Chief Creative Officer: Jay Russell President: Marianne Malina Creative Director: Tom Hamling Creative Director: Tim Eger Sr. Copywriter: Leigh Browne Sr. Art Director: Jon Williamson Director of Production: Jack Epsteen Account Director: Sabia Siddiqi, Norah Rudyk Account Supervisor: Elizabeth Perez Business Affairs Manager: Linda Nhan Chief Strategist: Andrew Teagle Strategist: Katie Fitzgerald Studio Art: David Fawcett, Summer Ortiz, Marcus Davis Project Manager: Marlo Gil, Alicia Ross Sr. Art Producer: Shannon McMillan Production Company: Biscuit Filmworks Director: Matt Dilmore Director of Photography: Darko Suvak Managing Director: Shawn Lacy Executive Producer: Colleen O'Donnell Line Producer: Carr Donald Editorial: Cut + Run Editor: Jay Nelson Producer: Remy Foxx Managing Director: Michelle Eskin Executive Producer: Carr Schilling Music/Sound Design: Robot Repair Composer/Sound Designer: Doug Darnell Visual Effects: A52 Effects Supervisor: Andy Barrios Executive Producer: Kim Christensen Producer: Heather Johann Mix: Eleven Sound Mixer: Jeff Payne Adweek Adweek