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Fifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.”
Last week Avis Budget Group, the industry’s third largest player, announced the Avis Safety Pledge, a promise to its customers that everything from the customer service counters to the rental cars themselves will be suitably bombed with Lysol until germs—specifically Covid-19 germs—are dead.
“You’re
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