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Another account at McCann Erickson in New York is in review. Avis Budget Group has issued an RFP for its Avis advertising business, which the Interpublic agency won in 1999.
A rep at the Parsippany, N.J., company confirmed the search, saying, “The decision to do so was a result of recent changes to our marketing management team and our marketing strategy, and does not indicate that we are unhappy with McCann Erickson. We simply want to make sure that we look at all options available to ensure that we are getting the best possible support for our global brand.”
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