Avid Teams With Clarke Goward

Avid Technology last week tapped Clarke Goward for advertising chores. The digital-media production company’s ac-count had been handled in-house for the last two years.

The business was awarded after a review of undisclosed local agencies. The budget is expected to be in the $2-4 million range.

“We were impressed with Clarke Goward’s understanding of our markets and their passion for our brand,” said Steve Gray, vp, worldwide corporate marketing, at Tewksbury, Mass.-based

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