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Office and stationery maker Avery Dennison Corp. is launching its first national TV campaign this week.
On Sunday, the company—which sells to both businesses and consumers—will air a series of spots, via Doner, which highlight a new line of stationery products. For example, one spot shows a woman in need of a shipping label to complete a last-minute, “rush” order. She takes a box from a postal worker who just arrives, prints out an Avery label, and sticks it on top of the used box.
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