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Avery Dennison Office Products North America consolidated its U.S. consumer product advertising with roster shop Saatchi & Saatchi here last week, moving its estimated $3-4 million core office products business from Asher & Partners, Los Angeles.
“Saatchi has demonstrated a clear understanding of our business and has the creative firepower to get our brand the recognition it deserves,” said David Freeman, Avery’s vice president of marketing.
Saatchi began working for the Diamond Bar, Calif.-based client last summer, after winning a $10-12 million consumer ad account for Avery’s “Personal Creations” line of greeting cards for personal ink jet printers, after a review.
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