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NEW YORK Avenue A has added Hawaiian Airlines to its growing portfolio of clients in the travel category, the shop said.
As a part of the assignment, the Seattle-based shop will provide the airline with media buying and planning, search-engine marketing, analytics and customer targeting. Most of Hawaiian Airline’s online creative is handled in-house.
The recent win expands Avenue A’s experience in the online travel arena. Last year alone, the aQuantive-owned i-shop picked up online media responsibilities for Starwood Hotels and Resorts in the second quarter and Alaska Airlines and Holland America Line in the fourth.
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