Avenue A Gets More Travel Business

NEW YORK Avenue A has added Hawaiian Airlines to its growing portfolio of clients in the travel category, the shop said.

As a part of the assignment, the Seattle-based shop will provide the airline with media buying and planning, search-engine marketing, analytics and customer targeting. Most of Hawaiian Airline’s online creative is handled in-house.

The recent win expands Avenue A’s experience in the online travel arena. Last year alone, the aQuantive-owned i-shop picked up online media responsibilities for Starwood Hotels and Resorts in the second quarter and Alaska Airlines and Holland America Line in the fourth. Alaska Airlines and Holland also work with Avenue A sibling i-Frontier in Philadelphia for interactive creative development.

Gordon Locke, senior vice president of marketing at Honolulu-based Hawaiian Airlines, said Avenue A’s “recent success with our partner Alaska Airlines demonstrated their value for expanding our interactive marketing.” The budget for the account was undisclosed.

The travel industry accounted for roughly 25 percent of U.S. online ad spending in the first six months of last year, according to a recent TNS Media Intelligence/CMR report.