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NEW YORK Avenue A Inc., parent company of Avenue A, I-Frontier and Atlas DMT, said Thursday that it is changing its name to aQuantive Inc. The Seattle-based digital marketing and technology company also said that it plans to modify client contracts within its Avenue A division, which in turn will affect the way the company reports revenue.
The name change, to take effect in March, is meant to create “a corporate identity to encompass all of our brands,” said Brian McAndrews, president and CEO of Avenue A Inc.
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