Avenue A Buys I-Frontier

NEW YORK–Avenue A has purchased Philadelphia interactive agency, i-Frontier, for an undisclosed sum, the Seattle-based digital marketing and technology company said Tuesday. Terms of the cash deal call for Avenue A to make a down payment now and pay the remainder over the next four years based on i-Frontier’s performance.

“We wanted to take the organic growth we’ve been seeing and support that by making a strategic acquisition on a selective basis,” said Avenue A president and CEO Brian McAndrews. “First and foremost, i-Frontier’s profitable, which is attractive in this environment.”