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Nine months after acquiring i-shop SBI.Razorfish, aQuantive is beginning to see the benefits of complementing Web marketing services with Web site creative.
“The Web site is going to replace the 30-second commercial as the expression of a brand,” said Brian McAndrews, CEO of Seattle-based aQuantive.
Last week, aQuantive reported blockbuster first-quarter results, with revenue growing 187 percent to $65 million and net income up 55 percent to $6.4 million—with significant contributions from its Avenue A/Razorfish unit, formed by merging SBI.Razorfish
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