Avenue A/Razorfish Buys French Shop

NEW YORK AQuantive’s Avenue A/Razorfish continued its international expansion with the acquisition of French digital agency Duke.

The deal is the latest in a series for Avenue A/Razorfish to extend its international reach. In the past 14 months, it has acquired agencies in Australia, China, Germany and the United Kingdom. With the addition of Duke, it will have outposts in the three largest European Internet markets.

The Paris-based independent agency, founded in 1999, offers strategy, design and marketing services. Duke does Web site creative, online films, media planning and buying, relationship management and mobile marketing for clients including McDonald’s, Nike and Nissan. It has 130 employees and expects to generate $12-14 million in revenue for the rest of the year.

Purchase price was not disclosed. It will be based on a three-year earn-out provision, with $7.9 million paid upfront.

Duke will operate as an Avenue A/Razorfish subsidiary, led by co-founders and co-presidents Christine Santarelli and Matthieu de Lesseux.

“Duke demonstrates a keen ability to anticipate consumer behavior online,” Avenue A/Razorfish worldwide president Clark Kokich said in a statement. “Teaming with this talented group provides our growing international organization a means to serve multinational clients’ needs in France and beyond.”

Avenue A/Razorfish, the largest independent interactive agency in the U.S., began its international expansion in December 2005 with the acquisition of DNA. Since then, it has added shops in Europe and Asia. AQuantive CEO Brian McAndrews said last month that the company would continue to build its international profile in 2007.