Brand Marketing Mark Ruffalo Will Do What? Celebrity Appeal to Voters Puts the Actor in a Tough Spot Joss Whedon directs first video from a new Clinton Super PACBy Kristina Monllos|September 21, 2016 Share By Kristina Monllos|September 21, 2016 Share Avengers director Joss Whedon rounded up Robert Downey Jr., Scarlett Johansson, Mark Ruffalo and a bunch of other famous actors and actresses to tell people that they should vote in this election because, you know, voting is important. Oh, and if you do, Mark Ruffalo—much to his apparent chagrin—will do moviegoers a favor. The three-minute effort is a surprisingly fun spoof of the traditional celebrity talking-head campaigns and is the first video to come from Whedon's new pro-Hillary Clinton Super PAC Save the Day. The organization will create a series of videos, between 15 to 25 (10 of which are already in the works), before the election, using $1 million donated by Whedon, says The Hollywood Reporter. "Seeing somebody famous makes people stop," Whedon told The Hollywood Reporter. "Seeing something funny makes people stop. Seeing something with emotion makes people stop. Those are the ways you can get to people." Whedon has put his work for Hollywood on hold to focus on Save the Day. He has a staff that includes Ben Sheehan (previously with Funny or Die) serving as executive director and Carri Twigg (prior to this, she worked for Vice President Joe Biden in the office of public engagement) serving as head of media partnerships. "It's not about attacking because Donny's real good at attacking himself," said Whedon. "It's about getting people to vote because it's frightening the apathy that people are treating the most crucial election of their lifetimes with." Adweek Adweek