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NEW YORK Avaya has confirmed awarding media chores on its global ad account to Publicis Groupe’s MediaVest following a review.
The client’s annual estimated worldwide ad spend is $40-50 million.
Incumbent Universal McCann, a unit of Interpublic Group, did not defend.
Publicis’ Saatchi & Saatchi last week won the client’s creative assignment in a separate competition [Adweek Online, June 6].
Domestic major media spending on the brand has declined in the past three years, from nearly $30 million in 2003 to $20 million in 2004 and less than $10 million last year, per Nielsen Monitor-Plus.
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