Avaya Selects MediaVest

NEW YORK Avaya has confirmed awarding media chores on its global ad account to Publicis Groupe’s MediaVest following a review.

The client’s annual estimated worldwide ad spend is $40-50 million.

Incumbent Universal McCann, a unit of Interpublic Group, did not defend.

Publicis’ Saatchi & Saatchi last week won the client’s creative assignment in a separate competition [Adweek Online, June 6].

Domestic major media spending on the brand has declined in the past three years, from nearly $30 million in 2003 to $20 million in 2004 and less than $10 million last year, per Nielsen Monitor-Plus.

The other media review contenders were: Aegis Group’s Carat, WPP Group’s Mediaedge:cia and independent Just Media.

Avaya, a provider of telecommunications products and services, is based in Basking Ridge, N.J.