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AutoZone wants to own the creative, all of it, regardless of who wins the account. That demand, becoming more common, has prompted at least one finalist—Havas’ Arnold in Boston—to bail two weeks ago. Interpublic Group’s McCann Erickson in Troy, Mich., remains in, though it told AutoZone that it won’t pitch on those terms, said sources.
For their troubles, AutoZone is said to have told contenders that it wants to own what they present for about $30,000 each and doesn’t want them to pitch any competitors for two years.
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