AutoZone Latest to Demand Ownership of Pitches

AutoZone wants to own the creative, all of it, regardless of who wins the account. That demand, becoming more common, has prompted at least one finalist—Havas’ Arnold in Boston—to bail two weeks ago. Interpublic Group’s McCann Erickson in Troy, Mich., remains in, though it told AutoZone that it won’t pitch on those terms, said sources.