AutoNation USA Moves Media

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

AutoNation USA last week divided its broadcast media buying assignment between two New York-based shops, leaving Hill, Holliday, Connors, Cosmopulos about $30 million lighter in billings.
The chain of used car superstores owned by Republic Industries in Fort Lauderdale, Fla., continues to use the Boston agency for creative chores. That assignment is not likely to change, according to Fred Zuckerman, vice president and director of media services at AutoNation USA.
Hill, Holliday was invited to participate in a review to retain media duties but chose not to, Zuckerman said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in