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AutoNation USA last week divided its broadcast media buying assignment between two New York-based shops, leaving Hill, Holliday, Connors, Cosmopulos about $30 million lighter in billings.
The chain of used car superstores owned by Republic Industries in Fort Lauderdale, Fla., continues to use the Boston agency for creative chores. That assignment is not likely to change, according to Fred Zuckerman, vice president and director of media services at AutoNation USA.
Hill, Holliday was invited to participate in a review to retain media duties but chose not to, Zuckerman said.
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