AUTOMOTIVE HAIR: Want to Demonstrate a Car's Head Room? Head to Texas

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





How best to advertise the fact that a car has lots of headroom? The usual ploy would be to scrunch an NBA power forward into the driver’s seat. But Earle Palmer Brown’s Philadelphia office took a different tack in a commercial for Five-State Honda Dealers. ‘If there’s one thing Texans know,’ says the voiceover, ‘it’s ‘big.’ So your local Five-State Honda Dealer drove a new Accord all the way to the Lone Star state to get their expert opinion’ on the big trunk, big cabin, big value, etc.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in