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When Dara Treseder moved on from Peloton to software design platform Autodesk in September, she brought one of her ad agencies with her.
Treseder signed on Ryan Reynolds’ Maximum Effort agency, buying into the creative-as-a-subscription (CaaS) program from MNTN (Maximum Effort’s parent company), which bundles media and creative services for brands. The package offers brands strategy and development work, as well as culturally relevant advertising and metrics to track it.
The two parties brainstormed how to develop the software platform’s brand and enrich its storytelling.
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