Autodaq Parks Its Ad Account at Highway One

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Highway One continues to diversify its list of e-commerce clients.
The San Francisco agency has won the $10 million account of Autodaq Corp., an online trading post for used car merchants. There was no formal review.
The account win is the shop’s fourth in five months. Earlier this year, it landed the $18 million account of OneBody.com, a Web site dedicated to the alternative healthcare market [Adweek, Jan. 31].
“We feel our approach to marketing is a perfect fit [with Autodaq],” Highway One president Andrea Metzler said.


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