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Tells shops it’s not sure about moving in-house media biz
Practically every media review has a winning agency, even if it’s the incumbent. Except perhaps for AutoZone.
The nation’s No. 1 auto-parts chain has heard credentials presentations at its Memphis headquarters from several agencies in the past month, but it has indicated to suitors that is not yet convinced it should move its $90 million media planning and buying account, handled in-house, to an outside agency, sources said.
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