Auto: Audi of America CMO Scott Keogh

His clever marketing ideas are pushing his brand ever closer to No. 1

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When an estimated 40.6 million people piled in to theaters to watch Iron Man II last summer, they filed back out knowing what kind of wheels a kick-ass tech billionaire like Tony Stark drives. Lamborghini? Nope. Lotus? Get with it, dude. Tony lays rubber in an Audi R8 Spyder.

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