Auto Advertising Screeches to Halt

Budgets affected by earthquake in Japan

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Hard times for automakers have led to hard times for auto ads, according to new preliminary data from Kantar Media. After surging 23 percent year-over-year in the first quarter, overall auto advertising slowed significantly so far in Q2, rising just 6.7 percent in April. National TV auto ads saw an even bigger bump in Q1, surging 37.2

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