Australian Department Store Tells the Sweet Christmas Tale of an Expat Gingerbread Man

TBWA travels the world with David Jones

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Stories about gingerbread men tend not to end happily. As a rule, you can expect to be heartbroken in advance. Which should emotionally harden you like a cookie left out on the table too long, except often it doesn’t, because who can resist those little cream-drop eyes?

So we like to avoid such narratives as often as possible.

But as the shadow of the holidays imposes itself, we’re inevitably going to slam into some stuff that grabs our heartstrings and tugs us, kicking and screaming, toward December.

Australian department store David Jones’ Christmas entry is one such work.

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