Australian Department Store Tells the Sweet Christmas Tale of an Expat Gingerbread Man

TBWA travels the world with David Jones

Stories about gingerbread men tend not to end happily. As a rule, you can expect to be heartbroken in advance. Which should emotionally harden you like a cookie left out on the table too long, except often it doesn’t, because who can resist those little cream-drop eyes?

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.