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LOS ANGELES — The Australian Tourist Commission has tapped several agencies to handle its advertising throughout the world, including Dailey & Associates.
Dailey, West Hollywood, Calif., bested incumbent D’Arcy Masius Benton & Bowles, Los Angeles, as well as Kovel/Fuller in Culver City, Calif.; Rubin Postaer & Associates in Santa Monica; and Los Angeles media agencies Initiative Media and Carat. The account is estimated at $5-10 million.
D’Arcy had been the regional agency for the ATC for 10 years and the global agency for four.
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