CANBERRA, AUSTRALIA--Many Australians breathed a sigh of relief on March 13. On that date the polls finally closed for the federal election--ending a bitter an" /> Australia endures election ad blitz <b>By Penny Warnefor</b><br clear="none"/><br clear="none"/>CANBERRA, AUSTRALIA--Many Australians breathed a sigh of relief on March 13. On that date the polls finally closed for the federal election--ending a bitter an
CANBERRA, AUSTRALIA--Many Australians breathed a sigh of relief on March 13. On that date the polls finally closed for the federal election--ending a bitter an" />
CANBERRA, AUSTRALIA--Many Australians breathed a sigh of relief on March 13. On that date the polls finally closed for the federal election--ending a bitter an" />

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Australia endures election ad blitz By Penny Warnefor

CANBERRA, AUSTRALIA--Many Australians breathed a sigh of relief on March 13. On that date the polls finally closed for the federal election--ending a bitter an

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More than $22 million was spent on ads during the five week campaign by political parties, representative organizations, unions, businesses and consumer groups. The two major political parties–the conservative Liberal Party and the Australian Labor Party, which has been in office for 10 years– spent more than $12 million on main media advertising, down 30% from the 1990 election, and some $6 million on direct mail.
Their efforts attracted more complaints to the ad industry watchdog, the Advertising Standards Council, than any other campaign in Australian history.

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