Austin Tourism Stays With TKO

Rolling Out Red Carpet for Business Trade
DALLAS–With plans to increase attention on the business traveler, the Austin (Texas) Convention & Visitors Bureau has re-upped with TKO in Austin for a 1999 print and direct mail campaign.
Billings were undisclosed, but the budget is expected to be less than $1 million. The bureau chose TKO for creative assignments after a mandatory review of its annual contract. Media remains in-house.
Raul Garza, principal at TKO, said the new campaign will continue the history- and music-themed approaches of past ACVB ads, but upcoming municipal improvements have pushed the bureau to consider new targets.
In May, the city will open its new Austin-Bergstrom International Airport that will be able to handle more direct flights from national and overseas metropolitan areas. The Austin Convention Center will be doubling its space to 881,000 square feet with construction set through 2001.
“[Next year] will be a year where they increase the scope of who they’re marketing to, because now they can accommodate those people,” Garza said.
As part of its new contract, TKO has already launched print ads in consumer, trade and tourism magazines with the theme, “Live music capital of the world.” –Glen Fes