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Rolling Out Red Carpet for Business Trade
DALLAS–With plans to increase attention on the business traveler, the Austin (Texas) Convention & Visitors Bureau has re-upped with TKO in Austin for a 1999 print and direct mail campaign.
Billings were undisclosed, but the budget is expected to be less than $1 million. The bureau chose TKO for creative assignments after a mandatory review of its annual contract. Media remains in-house.
Raul Garza, principal at TKO, said the new campaign will continue the history- and music-themed approaches of past ACVB ads, but upcoming municipal improvements have pushed the bureau to consider new targets.
In May, the city will open its new Austin-Bergstrom International Airport that will be able to handle more direct flights from national and overseas metropolitan areas.
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