Austin Remains Optimistic Without SXSW; Surviving a Brand Quarantine: Friday’s First Things First

Plus, how hard will coronavirus hit the airline industry?

The cancellation prompted a South by alternative.
This marks the first year in SXSW's 34 year history that the conglomeration of festivals won't be held in Austin, Texas. Photo Illustration: Dianna McDougall; Sources: SXSW, Getty Images

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@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.