At Austin Kelley, Sour Ads Are Sweet For Computer Camp

Austin Kelley Advertising has secured the estimated$2 million account of American Computer Experience.

The Atlanta-based provider of computer technology education for children chose the local agency over crosstown rivals Turner Fernandez Turner, Cole Henderson Drake and Fletcher Martin Associates.

“We were impressed with Austin Kelley’s reputation and the edgy creative work developed for Sour Punch candies,” said Bill Koleszar, ACE’s chief marketing officer. “You can’t be staid or boring with children.”

Marketing efforts begin immediately with promotions for ACE’s summer camp programs. A branding campaign involving print and direct mail will follow later in the year. Broadcast plans will also be formulated.