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Agency Network Makes Second Acquisition In Atlanta
ATLANTA–For the second time this year the Interpublic Group of Cos. (IPG) has gone shopping in Atlanta.
Last week officials with Austin Kelley Advertising confirmed they had sold the agency to IPG. The shop will continue to operate under its own name and senior management.
Earlier this year, IPG acquired Fitzgerald & Co. here. The agency network then merged the Atlanta office of McCann-Erickson into the Fitzgerald operation.
Management at Austin Kelley and Fitzgerald will report to different executives in New York.
Terms of the transaction were not disclosed at press time.
Austin Kelley president and chief executive officer Geoffrey Nixon did say that the agency shopped itself to IPG.
The decision to seek a parent company came in the wake of the death last year of agency founder Austin Kelley.
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