Austin Kelley 'Humanizes' Georgia Lottery

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ATLANTA A new campaign from Austin Kelley Advertising celebrates the Georgia Lottery’s 10th anniversary.

The broadcast and print effort promotes the state’s pre-kindergarten and Hope Scholarships, two programs that benefit from the lottery’s $19 billion in total sales. (An estimated $6 billion has been transferred to the State Treasury’s Lottery for Education Account.)

According to Jim Spruell, vice president and executive creative director at the Atlanta Interpublic Group shop, the campaign is a way to “humanize the numbers.”



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