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NEW YORK Hitwise, an Australian Internet measurement service, has entered the U.S. market, positioning itself as an alternative to comScore Media Metrix and Nielsen/NetRatings.
The company, which sets up shop in New York, currently monitors the behavior of more than 10 million U.S. Internet users through data collected from domestic Internet Service Providers and opt-in panels. Its main U.S. competitors recruit their panels via random-digit dialing.
Hitwise already has a sample of 13 million Internet users across its five existing markets, Australia, the U.K.,
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