Aurora Health Care Moves Business To Cramer-Krasselt

Aurora Health Care last week selected Cramer-Krasselt in Milwaukee to handle its estimated $4 million account, following a review.
The agency competition came down to C-K and healthcare specialty shop Sturm Rosenberg King in Chicago. Incumbent Bender, Browning, Dolby & Sanderson in Milwaukee was among the 12 agencies that were initially invited to take part, but the shop did not make the final cut. William Eisner & Associates in Hales Corners, Wis., was one of four semifinalists but withdrew before final presentations. The other semifinalist was Hughes, Ruch & Murphy in Brookfield, Wis.
Milwaukee-based Aurora Health Care operates 12 hospitals and 125 clinics in eastern Wisconsin.
–Trevor Jensen