Augmented Reality Ads See Better Reception Than Other Digital Formats

A recent study from Ericsson found consumers are more likely to interact with mixed-reality ads

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Whether trying on virtual sunglasses over Instagram or touching up appearances on a Zoom call, people have by and large grown more comfortable with augmented reality tech during the pandemic. That newfound familiarity could pose opportunities for an ad format not always associated with gripping engagement: mobile advertising.

A recent survey from Swedish telecom company Ericsson’s mobile ads platform, Emodo, found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like to see more ads that do so in the future.

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