Audi’s Super Bowl LI Spot Took a Stand—and It Paid Off

Though it was a risk, it was consistent with the brand’s values and was therefore worthwhile

To really understand the Audi 2017 Super Bowl spot, “Daughter,” and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had forced us into a national conversation around how we talk to and about women, the country was bitterly divided over fundamental political issues and the outcome of the election and hundreds of thousands of women had just marched on Washington in pink hats.