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One of the many challenges facing automakers right now is acquainting potential buyers with the experience of driving or riding in their newest models.
As early as 2014, a third of car buyers test drove only one model, and 17% skipped the test drive completely. With the pandemic having restricted the availability of many showrooms and shifted all of the car-shopping process online, the “no touch” test drive has become the norm. But that happens only after a selected model gets delivered to the buyer’s driveway.
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