How Audi’s New Hotel Deal Might Replace the Dealership Test Drive

Guests who book at swanky 1 Hotels can take the wheel of an e-tron SUV

white SUV in front of a hotel
Audi's fully electric e-tron SUV is now the "house car" for 1 Hotels. Audi

One of the many challenges facing automakers right now is acquainting potential buyers with the experience of driving or riding in their newest models.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.