Audi Names Chief Marketer

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DETROIT Scott Keogh has been appointed chief marketing officer at Audi of America, the company said.

It is a new post at the Auburn Hills, Mich., company and comes less than a year after Keogh had a position created for him as general manager of marketing communications at Mercedes-Benz USA in Montvale, N.J.

Keogh, 37, will oversee all marketing strategy and department responsibilities, as well as lead Audi’s marketing effort to further elevate the positioning of the brand in the U.S.



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