Audi Names Chief Marketer

DETROIT Scott Keogh has been appointed chief marketing officer at Audi of America, the company said.

It is a new post at the Auburn Hills, Mich., company and comes less than a year after Keogh had a position created for him as general manager of marketing communications at Mercedes-Benz USA in Montvale, N.J.

Keogh, 37, will oversee all marketing strategy and department responsibilities, as well as lead Audi’s marketing effort to further elevate the positioning of the brand in the U.S. He will report to evp Johan de Nysschen.

Audi’s lead agency is Havas-owned McKinney in Durham, N.C. The nameplate spent more than $100 million last year in domestic measured media, a 65 percent increase over 2004, per Nielsen Monitor-Plus.

Keogh worked at Mercedes-Benz since 1994. During his tenure there, he also was general manager of Smart USA, responsible for sales, marketing and product planning for the new automotive brand. Keogh also held posts in interactive marketing and communications planning and brand development.

Audi sales in the U.S. through April are up 5.2 percent, according to the company. The German automaker’s first SUV, the Q7, goes on sale next month.