Audi Defends Its Super Bowl Ad About Equal Pay After It Quickly Becomes a Flashpoint

'Daughter' gets strong support as well as a lot of criticism

Audi's 14-member U.S. executive team consists of 12 men and two women.

Audi was looking to spark a reaction with “Daughter,” its politically minded Super Bowl spot advocating equal pay for women, and it undoubtedly got one.

@nudd Tim Nudd is a former creative editor of Adweek.