AT&T Review Down to Wire After Last Week's Pitches

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Four agencies are anxiously awaiting word on the most hotly contested pitch of the year—media and creative duties for AT&T Wireless’ $400 million account.

TBWA\Chiat\Day in Playa del Rey, Calif., Fallon in Minneapolis and Ogilvy & Mather in New York last week squared off against FCB, here, whose San Francisco office is the four-year incumbent.

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