AT&T's 'Student' Clip Gets an 'A'

NEW YORK “Philawara-
pragacago.” That might just be my new favorite word, courtesy of “Student,'” one of six inventive new spots from BBDO’s latest AT&T campaign, “Your seamless world.” The work was directed by film prodigy Wes Anderson of The Royal Tenenbaums fame. Characteristically, each of the commercials overflows with clever verbiage and imagery.

AW+

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