AT&T's Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz

The spots from BBDO LA are part of a large-scale marketing push for the major tournament sponsor  

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As one of the NCAA’s “Corporate Champions,” AT&T is typically granted carte blanche to have year-round activation presence at all its championship games.  

It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament.  

This year, the brand unleashed “Madness Loves Company,” a full 360 campaign that includes four spots from creative partner BBDO LA that will run throughout the games airing on both CBS and Warner Bros.

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