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NEW YORK AT&T this week expanded its “Hands” campaign, which uses photo advertisements that depict prominent symbols of various countries through the posing of elaborately painted hands. One of the company’s wireless phones is integrated into each image.
The campaign, via BBDO, initially debuted in 2008 and included approximately 17 ads. Every ad in the collection is designed to send viewers the message that AT&T has “more phones that work in more locations around the world,” said Jenny Bridges, an AT&T rep.
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