Attributor, TubeMogul Track Viral Vids

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NEW YORK Attributor Corp., a firm that helps media companies track and monetize syndicated content across the Internet, has inked a deal with Web video analytics outfit TubeMogul to create a new measurement tool for tracking viral videos.

According to Attributor executives, its products have mainly been used to police the distribution of media companies’ copyrighted material as they move across the Web. This new product, however, will be designed for ad agencies and marketers that produce videos with the express intention of having them go viral.

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