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Retains McCann-Erickson Southwest for Initial $20 Mil. Account
DALLAS–Attorneys.com has selected McCann-Erickson Southwest to handle its inaugural $20 million advertising account.
The Lake Helen, Fla.-based online company looked at five other unidentified agencies before opting for the Dallas shop.
“The dot-com business is heating up and getting hotter,” said Mark Denesuk, executive vice-president and general manager of McCann-Erickson Southwest. “This account is a meaningful piece of business.”
“A lot of dot-com business has migrated from being a bunch of guys in a garage to people who have offline businesses,” he added.
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